DVR penetration is still on the rise and while more and more viewers are recording programs, they're actually not delaying viewing for very long, according to a recent analysis conducted by Palisades MediaGroup. The study discovered that, on average, more than half of all DVR primetime program playback is done within the
same day it was recorded. And by the end of the following day, DVR owners have completed approximately three-quarters of all program playback. "Nielsen estimates DVR penetration to be at 20%, up from 12% in January of this year. While this is a good-sized increase, the impact on viewership remains minor." According to the study, ratings increase just over 15% due to DVR playback from live to live-plus-seven. The average rating against adults aged 18-49 was 2.5 for live viewing and 2.9 for live-plus-seven viewing; an increase of only 16.7%. While fast-forwarding through the ads is still an issue, not all people who use a DVR fast-forward. The data show that less than half of people who watch a recorded program fast-forward through the ads during playback. Equally significant, the top 10 most-DVR'd primetime shows among adults 18-49 experience as much as 58% of playback on the same day (CBS's Survivor: China) and as little as 27%.
We all have probably seen prototypes of LCD screens an other simular technology placed on shopping carts, I've yet to have one catch my eye that truly seems feasible. While I will admit that video screens on carts could serve up engaging ads, they are expensive to purchase and difficult to maintain. Here's is finally a version that appears durable and likely to succeed while enabling advertisers to position their messages right between shoppers' hands. 
Modstream has developed a shopping cart handles where messages are wirelessly streamed to a small screen in a hard plastic case that replaces the standard shopping cart handle. Advertisers and retailers log on to modstream.com to enter their messages, selecting stores where they want their message to appear. Messages can be run across a complete chain or targeted to specific regions, stores or times of day. Since the messages can be changed on the fly, it's easy to adapt the ads for short-run sales or clearance items.
Since a a high percentage of purchase decisions are made by consumers while they're shopping, it makes sense to target them while they're in the aisles. Modstream states that their message handles will stand up to rain and snow, and have a 5-year battery life. The system is currently being tested at Home Depot stores in eight states.
Applications abound in the Mobile sector and obviously that bodes well for the continued growth in mobile advertising. Yesterday AT&T announced the launch of a comprehensive, easy-to-use mobile banking platform that will enable consumers to view account balances and history, transfer funds and pay bills from their AT&T mobile 
handsets. Through an innovative relationship, AT&T, Wachovia Corp., SunTrust Banks Inc. and mobile banking and payment enabler CheckFree Corp. are providing a mobile banking solution that is accessible to millions of Wachovia and SunTrust customers. Appearently they agree with the forecasts from TowerGroup which estimates the number of US customers using mobile banking services will rise from 1.1 million in 2007 to more than 40 million by 2012.
Not to be left behind in the dining category is Papa John’s Pizza, which is offering its mobile savvy customers a new alternative: ordering via text message. It’s an innovative step that might help boost the company’s sales, and also will allow for more direct-to-consumer mobile marketing, including coupons and menu updates sent to users’ phones. Links: WSJ.com Nov , click Papa John's Pizza gets Finger Friendler, IntoMobile.com - AT&T launches nationwide mobile banking
same day it was recorded. And by the end of the following day, DVR owners have completed approximately three-quarters of all program playback. "Nielsen estimates DVR penetration to be at 20%, up from 12% in January of this year. While this is a good-sized increase, the impact on viewership remains minor." 
