NBC Universal inked a multiyear deal with TiVo that will allow the entertainment conglomerate to sell interactive ads for TiVo’s digital video recorders. Terms of the new agreement allow NBCU’s 14 television networks and 10 owned-and-operated stations will be able to sell TiVo Interactive Tags in conjunction with existing commercial spots. It makes NBC the first top broadcaster to use TiVo's audience data and interactive ad tags. Link(s): The Wall Street Journal, Nov, 27, 2007 – NBC to use TiVo’s Viewership data, Multichannel News – Nov, 27, 2007 - NBCU Buys Into TiVo Ratings, Interactive Ads
Tuesday, November 27, 2007
Tivo and NBCU Strike Deal
NBC Universal inked a multiyear deal with TiVo that will allow the entertainment conglomerate to sell interactive ads for TiVo’s digital video recorders. Terms of the new agreement allow NBCU’s 14 television networks and 10 owned-and-operated stations will be able to sell TiVo Interactive Tags in conjunction with existing commercial spots. It makes NBC the first top broadcaster to use TiVo's audience data and interactive ad tags. Link(s): The Wall Street Journal, Nov, 27, 2007 – NBC to use TiVo’s Viewership data, Multichannel News – Nov, 27, 2007 - NBCU Buys Into TiVo Ratings, Interactive Ads
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