The first “TiVo State of TV Report,” offering insights into viewing habits, as well as the top-streamed and time-shifted programs, was released on Thursday. In general the research indicates that Television viewers prefer to watch sports events and animated cartoons in real time, while saving dramas and sci-fi shows for later. Not surprisingly, they also prefer shorter commercials and tend to hit the fast-forward button quite a bit. These were just a few of the findings. Here are some other highlights:
- Drama and science-fiction genres deliver the highest percentage of time-shifted viewing on prime-time cable and broadcast networks.
- Crime dramas ranked third in the prime-time genre, with 59 percent of crime dramas watched on a time-shifted basis.
- “Scorpion" and "How to Get Away with Murder" ranked as the hottest new programs on the TiVo Commitment Chart, which tracks the volume of Season Passes set for new programming.
- On average, TiVo subscribers pause their favorite shows 8.03 times, hit rewind 7.83 times and press the fast-forward button 25.11 times in one day.
TiVo said its viewing analysis was collected from an anonymous daily sample of 350,000 active TiVo DVRs. The streaming analysis is based on viewing data from the third quarter of 2014, collected from an anonymous sample of 25,000 households with the company’s streaming services. More: Advanced Television 12/19/14 - TiVo: Time-shift and binging proliferate and Investor.com 12/19/14 - Time-Shifted TV Viewing Now The Norm, Study Shows
