Rocketboom auctioned off commercial time and Podbridge and others launched businesses to support the new future medium. Despite all the buzz, Ad Age reports the Web's newest industry lacks direction and established players. Varying reports say anywhere between 5 and 10 million people have downloaded podcasts; eMarketer claims regular listeners--those who download at least one podcast per week--number about 3 million per week and for the future, projections vary widely. So you ask, how many are actually listening and who are they? For the time being those questions and many others remain unanswered and the big money mainstream marketers are on the sidelines waiting this one out. Link: AdAge.com 04/27/06 – Few Compete to Settle Podcasting’s Wild West and Barnako.com 04/27/06 – Podcast ads: Silence is not golden
Showing posts with label Podcasting. Show all posts
Showing posts with label Podcasting. Show all posts
Thursday, April 27, 2006
Podcast Advertising
Since the end of last year there has been a lot of talk about podcast advertising. Podtrac and
Rocketboom auctioned off commercial time and Podbridge and others launched businesses to support the new future medium. Despite all the buzz, Ad Age reports the Web's newest industry lacks direction and established players. Varying reports say anywhere between 5 and 10 million people have downloaded podcasts; eMarketer claims regular listeners--those who download at least one podcast per week--number about 3 million per week and for the future, projections vary widely. So you ask, how many are actually listening and who are they? For the time being those questions and many others remain unanswered and the big money mainstream marketers are on the sidelines waiting this one out. Link: AdAge.com 04/27/06 – Few Compete to Settle Podcasting’s Wild West and Barnako.com 04/27/06 – Podcast ads: Silence is not golden
Rocketboom auctioned off commercial time and Podbridge and others launched businesses to support the new future medium. Despite all the buzz, Ad Age reports the Web's newest industry lacks direction and established players. Varying reports say anywhere between 5 and 10 million people have downloaded podcasts; eMarketer claims regular listeners--those who download at least one podcast per week--number about 3 million per week and for the future, projections vary widely. So you ask, how many are actually listening and who are they? For the time being those questions and many others remain unanswered and the big money mainstream marketers are on the sidelines waiting this one out. Link: AdAge.com 04/27/06 – Few Compete to Settle Podcasting’s Wild West and Barnako.com 04/27/06 – Podcast ads: Silence is not golden
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