He could playback any channel or DVR recording available on his home cable box and he could not only view them but could setup programs to record. For us road warriors with a crackberry habit, this wasn't something available however today all that changed as Sling Media announced that it is extending the mobile version of its service to Blackberry smartphones. The new version which will be released later this year, will cost Slingbox customers a one-time charge of $29.99. In my perspective this is how I would utilize mobile TV while getting better value out of my monthly investment with my cable provider. Although the viewership of mobile TV is on the rise, I firmly believe most consumers will not adapt to it if it requires yet another monthly subscription and higher phone bill. For now the gatekeepers are the telecommunication providers however with companies like Sling Media I think the business model is about to change and will be monetized finally by advertising and not subscriptions.
Showing posts with label Mobile TV. Show all posts
Showing posts with label Mobile TV. Show all posts
Monday, January 07, 2008
SlingBerry?
I must admit I was jealous when one of my client's IT guys showed me his Motorola Q connected to his Slingbox several months ago. The picture quality and smoothness of the connection was amazing.
He could playback any channel or DVR recording available on his home cable box and he could not only view them but could setup programs to record. For us road warriors with a crackberry habit, this wasn't something available however today all that changed as Sling Media announced that it is extending the mobile version of its service to Blackberry smartphones. The new version which will be released later this year, will cost Slingbox customers a one-time charge of $29.99. In my perspective this is how I would utilize mobile TV while getting better value out of my monthly investment with my cable provider. Although the viewership of mobile TV is on the rise, I firmly believe most consumers will not adapt to it if it requires yet another monthly subscription and higher phone bill. For now the gatekeepers are the telecommunication providers however with companies like Sling Media I think the business model is about to change and will be monetized finally by advertising and not subscriptions.
He could playback any channel or DVR recording available on his home cable box and he could not only view them but could setup programs to record. For us road warriors with a crackberry habit, this wasn't something available however today all that changed as Sling Media announced that it is extending the mobile version of its service to Blackberry smartphones. The new version which will be released later this year, will cost Slingbox customers a one-time charge of $29.99. In my perspective this is how I would utilize mobile TV while getting better value out of my monthly investment with my cable provider. Although the viewership of mobile TV is on the rise, I firmly believe most consumers will not adapt to it if it requires yet another monthly subscription and higher phone bill. For now the gatekeepers are the telecommunication providers however with companies like Sling Media I think the business model is about to change and will be monetized finally by advertising and not subscriptions.
Monday, October 15, 2007
Portable Video Usage
Last Sunday evening on a cross county flight from the east coast to San Francisco I noticed something I had not seen before. Passengers using portable video devices were at a level I had never witness 
before. Between those watching via their laptops, video Ipods and a host of others, it pushed 20% of the passengers on a full flight. I was taken back by the usually high percentage, most appearing to be watching recent broadcast shows. As I tried to make sense of why I may be seeing this spike, I put it off on the launch of a new season and a young highly mobile group of passengers of whom many sported the corporate logos of the silicon valleys dot com companies. Maybe I was witnessing a peak into the future because a new study from Parks Associates predicts that the number of portable media players with video capability will grow at an annual rate of 30% over the next five years. Obviously a key driver of this growth will be the expansion of broadband video services around the world and this is good news for mobile video advertisers, provided they can figure out an appropriate ad model.
before. Between those watching via their laptops, video Ipods and a host of others, it pushed 20% of the passengers on a full flight. I was taken back by the usually high percentage, most appearing to be watching recent broadcast shows. As I tried to make sense of why I may be seeing this spike, I put it off on the launch of a new season and a young highly mobile group of passengers of whom many sported the corporate logos of the silicon valleys dot com companies. Maybe I was witnessing a peak into the future because a new study from Parks Associates predicts that the number of portable media players with video capability will grow at an annual rate of 30% over the next five years. Obviously a key driver of this growth will be the expansion of broadband video services around the world and this is good news for mobile video advertisers, provided they can figure out an appropriate ad model.
Friday, June 29, 2007
Mobile TV Is Like Sushi: Report
The Vienna-based Institut der WU has issued a report which claims that consumers will not be able to resist mobile TV, and compared it to sushi. “According to the study, mobile TV is a trend, which - like sushi - is first met with resistance and sceptism, but once accepted very addictive. “One must have experienced mobile TV in your own hands to realise you can’t live without it” reports Broadband TV News. The study spoke to 52 experts and 232 consumers in Austria, Germany and Italy, and more than 53 percent of the respondents said they could imagine watching TV on their mobile up to 30 minutes a day.
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