Less that two weeks ago we were reporting on Twitters continuing moves into television with a trending product experiment and highlights on how they have been acquiring companies and commissioning studies to make television a bedrock of its business. Today news broke out on a blog post by Trendrr founder Mark Ghuneim, "Twitter has acquired Trendrr". If your not yet familar with Marks company, Trendrr tracks and analyzes conversation about TV shows on Facebook, Twitter and other social media sites. Taking it one step further, Trendrr not only tracks conversations, but offers curated tweets on a certain subject or from certain sources through its Twitter certified product, the aptly-named Curatorr. Currently they list ABC, MTV and Univision as clients and state that they will honor its existing contracts, but won't be signing new ones. The deal comes a month after a Trendrr study reported that Facebook has five times more TV chatter than Twitter - a study that likely won't be repeated!
Showing posts with label Blue Fin Labs. Show all posts
Showing posts with label Blue Fin Labs. Show all posts
Wednesday, August 28, 2013
Trendrr Aquired, Twitter Continues To make Television a Foundation of its Business
Less that two weeks ago we were reporting on Twitters continuing moves into television with a trending product experiment and highlights on how they have been acquiring companies and commissioning studies to make television a bedrock of its business. Today news broke out on a blog post by Trendrr founder Mark Ghuneim, "Twitter has acquired Trendrr". If your not yet familar with Marks company, Trendrr tracks and analyzes conversation about TV shows on Facebook, Twitter and other social media sites. Taking it one step further, Trendrr not only tracks conversations, but offers curated tweets on a certain subject or from certain sources through its Twitter certified product, the aptly-named Curatorr. Currently they list ABC, MTV and Univision as clients and state that they will honor its existing contracts, but won't be signing new ones. The deal comes a month after a Trendrr study reported that Facebook has five times more TV chatter than Twitter - a study that likely won't be repeated!
Thursday, August 15, 2013
Twitter Testing TV Trending Feature
As we have reported here on SMM before, Twitter is getting even more cozier with the television industry. The move is hardly a surprising one: In February, Twitter acquired social TV analytics firm Bluefin Labs, a sign the site is doubling down on its social TV efforts. Twitter also teamed up with Nielsen in December to create the Nielsen Twitter TV Rating for the fall 2013 season, which will provide a "common benchmark" from which to measure a TV program's engagement. So what Twitters next big bet on the TV business, a new feature that would see currently-trending television shows appear prominently within the timelines of users.
According to reports across the blogosphere, the 'Trending TV' experiment is currently being tested on a small percentage of iOS app users who are seeing a show-specific box at the top of their timelines when they refresh their feeds. In its essence, the proposition seems quite similar to second-screen apps like GetGlue and Zeebox that already use Twitter data to generate virtual chat rooms where viewers discuss ongoing shows. Combine this with last month’s launch of Twitter TV Ad Targeting, a new service designed to enable Twitter and TV ad campaigns to be synchronized and its easy to see who is quickly becoming the next 800 pound gorilla?
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