No surprise but this week Nielsen released research that conclusively states that an increase in Twitter commentary about a TV show can increase viewership of that same show as it airs live. By analyzing minute-to-minute trends in Nielsen’s live TV ratings and tweets for 221 broadcast primetime program episodes using Nielsen’s SocialGuide, the study found that live TV ratings had a meaningful impact in related tweets among 48% of the episodes sampled. The results also showed that the volume of tweets caused significant changes in live TV ratings among 29% of the episodes.Tuesday, August 06, 2013
Nielsen: Tweets Actually Influences TV Viewing... Really!
No surprise but this week Nielsen released research that conclusively states that an increase in Twitter commentary about a TV show can increase viewership of that same show as it airs live. By analyzing minute-to-minute trends in Nielsen’s live TV ratings and tweets for 221 broadcast primetime program episodes using Nielsen’s SocialGuide, the study found that live TV ratings had a meaningful impact in related tweets among 48% of the episodes sampled. The results also showed that the volume of tweets caused significant changes in live TV ratings among 29% of the episodes.
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