Are your clients complaining that their TV Advertising isn’t as effective as they once were? Well sixty-two percent of marketers say they believe that traditional TV has become a less effective ad medium over the past two years, according to a study by Forrester Research and the Association of National Advertisers. The study also found that about 50% of those surveyed are experimenting with new ad formats on platforms such as DVRs and VOD programs, while 87% see high value in branded entertainment. Link(s): MediaDailyNews, Feb 21, 2008 - TV Advertising Hit By Digital Competition and The Hollywood Reporter, Feb 21, 2008 – TV Ads Losing Steam, marketers say
Thursday, February 21, 2008
TV Advertising Falling Short of Expectations
Are your clients complaining that their TV Advertising isn’t as effective as they once were? Well sixty-two percent of marketers say they believe that traditional TV has become a less effective ad medium over the past two years, according to a study by Forrester Research and the Association of National Advertisers. The study also found that about 50% of those surveyed are experimenting with new ad formats on platforms such as DVRs and VOD programs, while 87% see high value in branded entertainment. Link(s): MediaDailyNews, Feb 21, 2008 - TV Advertising Hit By Digital Competition and The Hollywood Reporter, Feb 21, 2008 – TV Ads Losing Steam, marketers say
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