The driving force in TV growth is cable, says Jack Wakshlag, chief research officer of Turner Broadcasting. Viewing of ad-supported cable is 29% higher than five years ago, with adults 18-49 now watching 15 hours per week. Broadcast viewing has fallen 17% to 8.5 hours per person per week. Link: Media Daily News, Dec 14, 06 - Ad-supported cable viewership up 29%, broadcast falls 17%
Thursday, December 14, 2006
Ad-supported cable viewership up 29%, broadcast falls 17%
The driving force in TV growth is cable, says Jack Wakshlag, chief research officer of Turner Broadcasting. Viewing of ad-supported cable is 29% higher than five years ago, with adults 18-49 now watching 15 hours per week. Broadcast viewing has fallen 17% to 8.5 hours per person per week. Link: Media Daily News, Dec 14, 06 - Ad-supported cable viewership up 29%, broadcast falls 17%
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