Media influence and/or engagement are hot topics in today's ROI driven ad world, and when it comes to the top search engines Yahoo! is the overall #1 choice for most influential on purchase decisions and Google is number 4. The findings are from BIGresearch's latest Simultaneous Media Survey (SIMMVII), which surveyed over 15,000 respondents. "When you look at the impact of Internet Advertising on specific purchase decisions and not just click throughs, the impact of internet advertising is a different story," said Joe Pilotta, VP/Research at BIGresearch. Links: BIGresearch Press Release
Thursday, February 16, 2006
Yahoo is Influential
Yahoo is the top Search Engine when rated by Influence to Purchase
Media influence and/or engagement are hot topics in today's ROI driven ad world, and when it comes to the top search engines Yahoo! is the overall #1 choice for most influential on purchase decisions and Google is number 4. The findings are from BIGresearch's latest Simultaneous Media Survey (SIMMVII), which surveyed over 15,000 respondents. "When you look at the impact of Internet Advertising on specific purchase decisions and not just click throughs, the impact of internet advertising is a different story," said Joe Pilotta, VP/Research at BIGresearch. Links: BIGresearch Press Release
Media influence and/or engagement are hot topics in today's ROI driven ad world, and when it comes to the top search engines Yahoo! is the overall #1 choice for most influential on purchase decisions and Google is number 4. The findings are from BIGresearch's latest Simultaneous Media Survey (SIMMVII), which surveyed over 15,000 respondents. "When you look at the impact of Internet Advertising on specific purchase decisions and not just click throughs, the impact of internet advertising is a different story," said Joe Pilotta, VP/Research at BIGresearch. Links: BIGresearch Press Release
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