When you think about it, OOH advertising is the one platform that can trace its lineage back to the earliest civilizations. Fast forward to 2005 (according to the OAAA) the industry installed its first digital billboards that not only changed how billboard content is displayed but how the medium is bought and sold. Technology changes shift every industry, and the billboard industry is no exception. Here is a short read by Blip CEO Brent Thomson that discusses the ways technology has changed billboards and how it will continue to drive billboard advertising forward: https://www.digitalsignageconnection.com/how-technology-is-propelling-the-billboard-industry-forward
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