Facebook vs. Twitter in the battle over Media Exposure
It looks like Facebook is going back into the ring in the
fight for television exposure with Twitter. On Monday the company released two
new conversation search tools designed to give news, sporting, TV entertainment
organizations and marketers more insight into the real-time social conversation
occurring on Facebook. This effort is part
of a partnership they have with tech company Mass Relevance to help its media
clients utilize the new tools. As reported here in an earlier post, with
Facebook having also launched hashtag support to unify topical conversations,
along with testing trending topics, it not be far-fetched to believe that
producers would gladly utilize these tools to integrate discussions that people
are saying right into their shows. Certainly for some, importing user comments
from Facebook could be a welcome improvement over Twitter since there aren’t
any character limitations. Will viewers be open to hearing more significant
discussions instead of trying to interpret the statement based on 140
characters? Time will tell.
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