Advertising Trends in the U.S.

An interesting story in todays NY Times compares the advertising trends in the U.S. with the U.K, where online is growing at a remarkable 40 percent a year and is expected to account for 10.5 percent of all advertising at the end of this year verses 5.6 in the U.S. What’s the primary difference? Some say the difference comes down to American media's reliance on television. TV spending is expected to top $72 billion in the U.S. this year; In Britain most advertising is national, there are fewer TV channels and the audience is much smaller, so far less is spent on TV. and local markets in the U.S. have been slow to spend on the web. Link: The New York Times – Dec 4, 2006 – The Future of Web Ads Is in Britian