Tivo Launches "Program Placement"

TiVo's newest initiative, called Program Placement, is giving marketers an option that might partly combat the ad-skipping function. The maker of the most-talked-about DVR will allow advertisers to run an ad on the screen just before viewers delete or save a program. Court TV, The Weather Channel and Burger King are among the first marketers to sign up for the new program which allows advertisers to choose types of programming to advertise across. Link: Washingtonpost.com - Nov 29, 06 – TiVo sets ads on Programs to be deleted