the U.S. (including Alaska and Hawaii) is now estimated at 111.4 million, an increase of 1.1 percent since last year. They also reported many shifts in local market rankings. Notable changes are: New Orleans dropped 11 markets from 43 to 54 on a loss of 105,190 TV households, Las Vegas moves up 5 markets to 43, San Francisco climbs one to 5. Dallas up one to 6, Boston slides down to 7. Phoenix (now 13) and Seattle 14 change positions as does Miami (now 16) and Cleveland 17 and Orlando (now 19) and Sacramento 20. Link: Nielsen Press release and 2006-2007 Market Ranking
Wednesday, August 23, 2006
Nielsen Reports 1.1% increase in U.S. TV Households
According to Nielsen Media Research the total number of television households within 
the U.S. (including Alaska and Hawaii) is now estimated at 111.4 million, an increase of 1.1 percent since last year. They also reported many shifts in local market rankings. Notable changes are: New Orleans dropped 11 markets from 43 to 54 on a loss of 105,190 TV households, Las Vegas moves up 5 markets to 43, San Francisco climbs one to 5. Dallas up one to 6, Boston slides down to 7. Phoenix (now 13) and Seattle 14 change positions as does Miami (now 16) and Cleveland 17 and Orlando (now 19) and Sacramento 20. Link: Nielsen Press release and 2006-2007 Market Ranking
the U.S. (including Alaska and Hawaii) is now estimated at 111.4 million, an increase of 1.1 percent since last year. They also reported many shifts in local market rankings. Notable changes are: New Orleans dropped 11 markets from 43 to 54 on a loss of 105,190 TV households, Las Vegas moves up 5 markets to 43, San Francisco climbs one to 5. Dallas up one to 6, Boston slides down to 7. Phoenix (now 13) and Seattle 14 change positions as does Miami (now 16) and Cleveland 17 and Orlando (now 19) and Sacramento 20. Link: Nielsen Press release and 2006-2007 Market Ranking
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The Final Insult
ReplyDeleteAccording to recent Nielsen numbers, the shrinking city of New Orleans has fallen 11 spots to become the nation’s 54th largest media market. Since the ability to influence advertising and television programming is one of our few remaining freedoms....