the internet compared to 69% for watching TV. No surprise however they also uncovered that only one in four 16-18 year-olds can name all four major broadcast networks: ABC, NBC, CBS and Fox. Please note: the survey was conducted by Bolt.com, a social networking and user-generated content site that's trying to attract upfront ad dollars. Anyone think they might be biased? Links: Bolt.com summary of the survey results - http://mediakit.bolt.com/research/, AdAge.com 05/15/06 - Study: Only One in Four Teens Can Name Broadcast Networks, BusinessWire 05/15/06 - Upfront Kicks off as Teens Tune out
Monday, May 15, 2006
Lost in the Clutter - Changing Times
A survey released by Bolt Media suggests that 85% of people ages 16-34 spend their free time on
the internet compared to 69% for watching TV. No surprise however they also uncovered that only one in four 16-18 year-olds can name all four major broadcast networks: ABC, NBC, CBS and Fox. Please note: the survey was conducted by Bolt.com, a social networking and user-generated content site that's trying to attract upfront ad dollars. Anyone think they might be biased? Links: Bolt.com summary of the survey results - http://mediakit.bolt.com/research/, AdAge.com 05/15/06 - Study: Only One in Four Teens Can Name Broadcast Networks, BusinessWire 05/15/06 - Upfront Kicks off as Teens Tune out
the internet compared to 69% for watching TV. No surprise however they also uncovered that only one in four 16-18 year-olds can name all four major broadcast networks: ABC, NBC, CBS and Fox. Please note: the survey was conducted by Bolt.com, a social networking and user-generated content site that's trying to attract upfront ad dollars. Anyone think they might be biased? Links: Bolt.com summary of the survey results - http://mediakit.bolt.com/research/, AdAge.com 05/15/06 - Study: Only One in Four Teens Can Name Broadcast Networks, BusinessWire 05/15/06 - Upfront Kicks off as Teens Tune out
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