CBS Launches 'innertube' Broadband Channel

CBS Corp. has launched "innertube," a new, ad-supported broadband channel offering a wide range of free entertainment programming to Internet users. Innertube launched yesterday with a lineup of original series produced expressly for the Internet, as well as new shows that are companions to popular CBS brands. Initial advertisers include Brinkmann Corporation, Cadbury Schweppes, Chili's, Pier 1 Imports and Verizon SuperPages.com. Innertube will also become a distribution outlet for streaming encore episodes from CBS's primetime lineup and for webcasts of content from CBS's library of 2,600 titles and 100,000 hours of programming. Link: CBSNews.com – CBS Launches Broadband Channel, CBS’s Innertube Site