NBC Universal is testing whether cutting the "clutter" improves the value of the ads that run. Over the five-night test, which started this past Monday, one program airing on the USA Network will feature one-sixty second commercial verse the industries typical, which run between two to four minutes. Two 30-second ads will air in the shorter break. Insurer Allstate and drugstore chain Walgreen are participating in the test. Link: WSJ 04/05/06 – Teasing out the Effects of Clutter
Thursday, April 06, 2006
Curbing Clutter
NBC Universal is testing whether cutting the "clutter" improves the value of the ads that run. Over the five-night test, which started this past Monday, one program airing on the USA Network will feature one-sixty second commercial verse the industries typical, which run between two to four minutes. Two 30-second ads will air in the shorter break. Insurer Allstate and drugstore chain Walgreen are participating in the test. Link: WSJ 04/05/06 – Teasing out the Effects of Clutter
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