Thursday, March 16, 2006

In2TV Goes Live

AOL and Warner Bros. Officially launched In2TV yesterday and it’s billed as the first broadband television network and featuring "classic" television programming. AOL and Warner Bros. announced In2TV last November, and it works like an on-demand television station, delivering full-length television episodes to users home computers via broadband for free, although advertisers will be paying for in-stream advertising as well as banner ads and other accompanying promotions. Four advertisers are on board at launch—Intel Corp., Kia Motors Corp., Kraft Foods Inc., and Hershey Co.—with more expected as the service rolls forward. Link: Designtechnica News Mar 15, ’06 – AOL and Warner Launch In2TV PAST SMM Post: AOL’s Content Deal with Warner Bros. – Nov 16, 2005

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