By the time you’ve made it this far into my Blog, you have already judged this site according to a study by Canadian researchers. In just a brief (1/20th of a second) people make aesthetic judgments that influence the rest of their experience with an Internet site. Rapid cognition or “thin slicing”, is the theory that the study is is based on and if the topic interests you I highly recommend that you read the book “Blink”, by Malcolm Gladwell (a very good business read).The study identified that people could rate the visual appeal of sites after seeing them for just one-twentieth of a second. These judgments were not random, in fact sites that were flashed up twice were given similar ratings both times and the length of time viewed did not have any noticeable effect on the result. Link: Reuters Jan 17, 2006 – Internet Users judge Web Sites in less than a blink, More info about Blink – Gladwell.com/blink/
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