prime-time network fare. With 17 percent of the nation’s TV viewers armed with DVRs, 10 percent of broadcasting primetime programming is now time-shifted. On a positive note, when you combine time-shifted numbers (out to three days) with live numbers, Nielsen said viewership of the typical prime-time show increases by 73 percent. For example, The Office jumps from 3.11 to 3.36 among the 18-49 demographic. This is no surprise, as previous ratings didn’t include the time-shifted ratings, and not everyone who watches shows on DVRs are skipping the ads(just halp of them), so there’s a net increase on paper. But when all is said and done, the simple fact remains: people with DVRs skip most of the commercials, and DVR penetration is climbing fast. I think it’s pretty obvious where this is going. Link(s): TVweek.com May 31, 2007, AP May 31, 2007 - More than half of DVR viewers skipping commercials, Nielsen says in first ad study
Thursday, May 31, 2007
Commercial Ratings – Power in the DVR Viewers Hands
This month, Nielsen Media Research began measuring how TV viewing habits have changed and they released their report on “commercial ratings” this morning. Finding: More than half of digital video recorder (DVR) users fast-forwarded through commercials while watching
prime-time network fare. With 17 percent of the nation’s TV viewers armed with DVRs, 10 percent of broadcasting primetime programming is now time-shifted. On a positive note, when you combine time-shifted numbers (out to three days) with live numbers, Nielsen said viewership of the typical prime-time show increases by 73 percent. For example, The Office jumps from 3.11 to 3.36 among the 18-49 demographic. This is no surprise, as previous ratings didn’t include the time-shifted ratings, and not everyone who watches shows on DVRs are skipping the ads(just halp of them), so there’s a net increase on paper. But when all is said and done, the simple fact remains: people with DVRs skip most of the commercials, and DVR penetration is climbing fast. I think it’s pretty obvious where this is going. Link(s): TVweek.com May 31, 2007, AP May 31, 2007 - More than half of DVR viewers skipping commercials, Nielsen says in first ad study
prime-time network fare. With 17 percent of the nation’s TV viewers armed with DVRs, 10 percent of broadcasting primetime programming is now time-shifted. On a positive note, when you combine time-shifted numbers (out to three days) with live numbers, Nielsen said viewership of the typical prime-time show increases by 73 percent. For example, The Office jumps from 3.11 to 3.36 among the 18-49 demographic. This is no surprise, as previous ratings didn’t include the time-shifted ratings, and not everyone who watches shows on DVRs are skipping the ads(just halp of them), so there’s a net increase on paper. But when all is said and done, the simple fact remains: people with DVRs skip most of the commercials, and DVR penetration is climbing fast. I think it’s pretty obvious where this is going. Link(s): TVweek.com May 31, 2007, AP May 31, 2007 - More than half of DVR viewers skipping commercials, Nielsen says in first ad study
Friday, May 18, 2007
9 points on how Google Innovates
Innovation is something that many people/companies try but fail to do. At Google it is part of the company culture. Yesterdays keynote speaker at the DSE (Digital Signage Expo) was Google’s Jim Lecinski (Midwest Regional Director) speaking about the company’s Nine Notions of Innovation.- Innovation - NOT instant perfection. Launch early and often- get to the market.
- Share everything you can - Information is KEY and powerful.
- You’re brilliant - we are hiring. Hire generalists that can speak to all areas of your organization. Specialists create silos.
- A license to pursue your dreams - Give people a choice as to where they would like to invest their time and thinking.
- Ideas come from everywhere - The Power of many wins.
- Don’t politic - use data. Consensus of data wins not power or hierarchy.
- Creativity loves constraint - stay in the sandbox and focus on direction/output.
- Users and Usage are Key - Money will follow.
- Don’t kill projects - morph them. Adjust or tweak and move on.
I have found that the notions origionally were the handiwork of Marissa Mayer who is supposedly to be one of the brightest and the best at Google. If you want to read more about her I’ve attached some links below. BusinessWeek apparently liked Google’s Nine notions as well. Links: BusinessWeek May 17, 2007 - Nine Notions of Innovation, Articles on Marissa Mayer - Businessweek: June 19, 2006 - Marissa Mayer: The Talent Scout and Businessweek: Oct 03, 2005 - Managing Googles Idea Factory.
Tuesday, April 03, 2007
Partnership for Google's TV Advertising System
Google has an important partner for the new TV ads system. "EchoStar Communications Corporation and Google announced today that the companies have entered into a partnership 
agreement to introduce the first automated system for buying, selling, delivering and measuring television ads on EchoStar DISH Network's 125 national satellite programming networks. Google will have access to a portion of DISH Network's advertising inventory that spans across all channels and dayparts. The agreement is the first of its kind for a national pay-TV provider and Google."The ads are bought through the same interface as AdWords and their performance will be measured by aggregating anonymized metrics from the set-top-boxes. Google will target the ads to the shows and not to their viewers: advertisers will be able to choose the "demographic, daypart and channel and pay only for actual impressions delivered".
agreement to introduce the first automated system for buying, selling, delivering and measuring television ads on EchoStar DISH Network's 125 national satellite programming networks. Google will have access to a portion of DISH Network's advertising inventory that spans across all channels and dayparts. The agreement is the first of its kind for a national pay-TV provider and Google."The ads are bought through the same interface as AdWords and their performance will be measured by aggregating anonymized metrics from the set-top-boxes. Google will target the ads to the shows and not to their viewers: advertisers will be able to choose the "demographic, daypart and channel and pay only for actual impressions delivered".
Wednesday, March 07, 2007
March Madness for CSTV
For the first time ever, CSTV will air two first-round out-of-market games from the 2007 NCAA Division I Men’s Basketball Championship in their entirety, complementing sister company CBS Sports’ exclusive live network coverage of the tournament. CSTV will make its March Madness debut Thursday, March 15 and Friday, March 16. The broadcasts will be produced by CBS Sports with CBS announcers and graphics. Link: MultiChannel News 03/04/07 - CSTV Feels March Madness
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