Online sales are expected to climb 20% this year to $211 billion, according to a recent study. While travel is expected to lead the way with more than $70 billion in sales, other categories expecting strong growth include computer hardware and software, cars, and apparel. Link: ZDNet/Reuters May 22, '06 - Online Sales expected to rise 20% in 2006
Monday, May 22, 2006
Highest Growth Expected from Online Advertising
Online sales are expected to climb 20% this year to $211 billion, according to a recent study. While travel is expected to lead the way with more than $70 billion in sales, other categories expecting strong growth include computer hardware and software, cars, and apparel. Link: ZDNet/Reuters May 22, '06 - Online Sales expected to rise 20% in 2006
Wednesday, May 17, 2006
Cable Television Advertising - A Guide for the Radio Marketer
Attention Cable Ad Sales groups… your competitors are getting wiser. Remember the good years before you had ever made it on their radars? That time has long since gone and you’re in the cross
hairs. Interep has released a new research report on cable advertising to help radio sales people better understand and sell competitively against an advertising medium that has been averaging 14% annual growth since 2003. The report points out that while cable television has seen strong audience growth over the past decade, ad revenue growth is outpacing the organic growth of the medium. This growth is more remarkable considering some of the challenges facing cable, including the growing pervasiveness of DVR’s, viewing fragmentation, and the increasing popularity of satellite dish services, which do not carry local cable advertisements. The report also outlines the complementary marketing benefits that radio brings to cable television campaigns, including local promotional tie-ins, events, the ability to reach consumers outside of the home and increased reach.
hairs. Interep has released a new research report on cable advertising to help radio sales people better understand and sell competitively against an advertising medium that has been averaging 14% annual growth since 2003. The report points out that while cable television has seen strong audience growth over the past decade, ad revenue growth is outpacing the organic growth of the medium. This growth is more remarkable considering some of the challenges facing cable, including the growing pervasiveness of DVR’s, viewing fragmentation, and the increasing popularity of satellite dish services, which do not carry local cable advertisements. The report also outlines the complementary marketing benefits that radio brings to cable television campaigns, including local promotional tie-ins, events, the ability to reach consumers outside of the home and increased reach.
Monday, May 15, 2006
Lost in the Clutter - Changing Times
A survey released by Bolt Media suggests that 85% of people ages 16-34 spend their free time on
the internet compared to 69% for watching TV. No surprise however they also uncovered that only one in four 16-18 year-olds can name all four major broadcast networks: ABC, NBC, CBS and Fox. Please note: the survey was conducted by Bolt.com, a social networking and user-generated content site that's trying to attract upfront ad dollars. Anyone think they might be biased? Links: Bolt.com summary of the survey results - http://mediakit.bolt.com/research/, AdAge.com 05/15/06 - Study: Only One in Four Teens Can Name Broadcast Networks, BusinessWire 05/15/06 - Upfront Kicks off as Teens Tune out
the internet compared to 69% for watching TV. No surprise however they also uncovered that only one in four 16-18 year-olds can name all four major broadcast networks: ABC, NBC, CBS and Fox. Please note: the survey was conducted by Bolt.com, a social networking and user-generated content site that's trying to attract upfront ad dollars. Anyone think they might be biased? Links: Bolt.com summary of the survey results - http://mediakit.bolt.com/research/, AdAge.com 05/15/06 - Study: Only One in Four Teens Can Name Broadcast Networks, BusinessWire 05/15/06 - Upfront Kicks off as Teens Tune out
Thursday, May 11, 2006
Cables Ratings Decline more than Broadcasters during Breaks
Magna Global recently completed and released the analysis of their study on commercial pod and
program ratings. The research identified that broadcast networks outperform cable networks in retaining viewers' attention when ads are airing. For most of us it hardly comes as a surprise that the study would find that audience dips during commercial breaks. What is surprising is that they are far less than the 20 or 30 percent declines some media analysts had projected. Don’t get to comfortable with that breaking news because offsetting that bit of comfort is another finding of the study, a rather dire one: DVR users skip 75 percent of commercials during playback. Link: MediaLifeMagazine.com – May 11, 06 Ads on Broadcast Retain More Eyeballs
program ratings. The research identified that broadcast networks outperform cable networks in retaining viewers' attention when ads are airing. For most of us it hardly comes as a surprise that the study would find that audience dips during commercial breaks. What is surprising is that they are far less than the 20 or 30 percent declines some media analysts had projected. Don’t get to comfortable with that breaking news because offsetting that bit of comfort is another finding of the study, a rather dire one: DVR users skip 75 percent of commercials during playback. Link: MediaLifeMagazine.com – May 11, 06 Ads on Broadcast Retain More Eyeballs
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