ABC has inked an agreement with ProLink Solutions to sell space on ProLink's GPS screens in golf carts at some 400 golf courses. ABC will sell on a national level, and will earn commissions based in part on the prominence of the advertisers it brings in. ProLink will continue to sell space, as well. It is a growing trend to see big media moving into the growing out-of-home (OOH) sector. The O&Os of the television networks have begun seeking ways to bring in additional revenue by offering OOH options to advertisers, according to MediaPost. These options have included ads in grocery stores, taxis, screens on pumps at gas stations and on screens in Times Square. See recent SMM Post: 09/07/07 - CBS Purchases Sign Story. Link: MediaPost - 10/03/07 - Fore Real: ABC Pitches Ads On Golf Cart Screens
Thursday, October 04, 2007
ABC Moves Advertisiers on to the Golf Course
ABC has inked an agreement with ProLink Solutions to sell space on ProLink's GPS screens in golf carts at some 400 golf courses. ABC will sell on a national level, and will earn commissions based in part on the prominence of the advertisers it brings in. ProLink will continue to sell space, as well. It is a growing trend to see big media moving into the growing out-of-home (OOH) sector. The O&Os of the television networks have begun seeking ways to bring in additional revenue by offering OOH options to advertisers, according to MediaPost. These options have included ads in grocery stores, taxis, screens on pumps at gas stations and on screens in Times Square. See recent SMM Post: 09/07/07 - CBS Purchases Sign Story. Link: MediaPost - 10/03/07 - Fore Real: ABC Pitches Ads On Golf Cart Screens
Tuesday, September 18, 2007
Google Upping the Volume on Mobile Ads
Recently Google released its AdWords on mobile. Today it followed up by announcing the availability of AdSense for Mobile devices. Obviously their moves are to capitalize on the geometrically increasing numbers of consumers surfing the web away from their laptops or PCs. Unlike in the PC web space, in the mobile market Google is in the position of having to catch up to the other companies out there like AdMob who've built up a huge publisher network with tons of mobile-specific advertising. These recent moves into the mobile arena help Google quickly bolster its mobile ad inventory however the change has the industry buzzing. Here is what some are saying: Blogs - The Life and Times of ADMOB - "unexpected and unfortunate", Russell Beattie's Weblog - "Google's Mobile End Run"
Tuesday, September 11, 2007
More Marketers Mulling Mobile Messages
A growing number of advertisers are looking at ways to make cell phone advertising more
acceptable to consumers. At stake, according to a study by Gartner, is a virtually untapped ad-revenue bonanza that could swell to $14.6 billion by 2011. Link: SFGate.com September 10, 2007 - Advertisers, service providers take aim at mobile phone users
acceptable to consumers. At stake, according to a study by Gartner, is a virtually untapped ad-revenue bonanza that could swell to $14.6 billion by 2011. Link: SFGate.com September 10, 2007 - Advertisers, service providers take aim at mobile phone users
Friday, September 07, 2007
CBS purchases Sign Storey
In a major vote of confidence for the rapidly growing OOH industry, CBS Corp. this on late Thursday that it will acquire SignStorey, Inc., a distributor of video programming and ad content to retail stores. The purchase price is 71.5 million in cash. SignStorey will be renamed "CBS Outernet" upon closing of the deal which is expected in Q4. With digital video displays in more than 1,400 grocery stores in major markets across 
the United States, SignStorey offers advertisers the opportunity to reach consumers with targeted content that can be customized by region and by daypart. The company's satellite-delivery system enables immediate, customized programming and messaging to each individual system. SignStorey has long-term exclusive contracts with SuperValu (Acme, Albertsons, Jewel and Shaw's), Pathmark, ShopRite and Price Chopper, among others, and is currently installed in six of the top 10 markets in the U.S., with traffic of more than 72 million consumers every month. CBS has significant experience in programming for out-of-home audiences. In addition to SignStorey, current partners in this regard include American Airlines/CBS Eye on American, Royal Caribbean/CBS Eye on Royal Caribbean; AutoNet TV/Rev It Up; Salon Network Channel; Starwood Hotels/SPG TV; Indoor Direct; Mall of America; On Spot Digital/Simon Malls and Ripple TV/CBS Outdoor, among others. Link: Wall Street Journal Sept 07, 2007 - Checking Out CBS in the Checkout Line (subscription)
the United States, SignStorey offers advertisers the opportunity to reach consumers with targeted content that can be customized by region and by daypart. The company's satellite-delivery system enables immediate, customized programming and messaging to each individual system. SignStorey has long-term exclusive contracts with SuperValu (Acme, Albertsons, Jewel and Shaw's), Pathmark, ShopRite and Price Chopper, among others, and is currently installed in six of the top 10 markets in the U.S., with traffic of more than 72 million consumers every month. CBS has significant experience in programming for out-of-home audiences. In addition to SignStorey, current partners in this regard include American Airlines/CBS Eye on American, Royal Caribbean/CBS Eye on Royal Caribbean; AutoNet TV/Rev It Up; Salon Network Channel; Starwood Hotels/SPG TV; Indoor Direct; Mall of America; On Spot Digital/Simon Malls and Ripple TV/CBS Outdoor, among others. Link: Wall Street Journal Sept 07, 2007 - Checking Out CBS in the Checkout Line (subscription)
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