that is the biggest drive they have identified for mobile TV and its usage pattern which shows in the four or five trails that have surveyed their customers. None the less the number of people watching TV shows like “The Simpsons” on their bus ride to work is about to explode. A new report by independent market analyst for London based Datamonitor predicts that by 2012, the number of people worldwide using cell phones and other handheld devices to watch broadcast TV will have grown from 4.4 million to 155.6 million. The Asia Pacific region will account for nearly half of subscribers with 76.3 million; Europe is forecast to have 42.7 million and the U.S. 35.6 million. The report says 2007 is a critical year for the technology but warned that broadcast video content will have to adapt to both user consumption habits and handset functionality. It also says providers must ensure their systems are flexible so they can adapt to multiple formats and technical differences with others. Otherwise, these differences may contribute to slow uptake in the service. Link: TV Technology.com June 1, 2007 – 155 Million Mobile TV Users by 2012
Friday, June 01, 2007
TV viewing on Mobile Devices will Skyrocket
In Europe in August 2005, Nokia sponsored a survey asking people who had experience a mobile TV trial what they thought of it. It turned out that those people were quite simple amazed. They had found a cure for boredom. Effectively, 
that is the biggest drive they have identified for mobile TV and its usage pattern which shows in the four or five trails that have surveyed their customers. None the less the number of people watching TV shows like “The Simpsons” on their bus ride to work is about to explode. A new report by independent market analyst for London based Datamonitor predicts that by 2012, the number of people worldwide using cell phones and other handheld devices to watch broadcast TV will have grown from 4.4 million to 155.6 million. The Asia Pacific region will account for nearly half of subscribers with 76.3 million; Europe is forecast to have 42.7 million and the U.S. 35.6 million. The report says 2007 is a critical year for the technology but warned that broadcast video content will have to adapt to both user consumption habits and handset functionality. It also says providers must ensure their systems are flexible so they can adapt to multiple formats and technical differences with others. Otherwise, these differences may contribute to slow uptake in the service. Link: TV Technology.com June 1, 2007 – 155 Million Mobile TV Users by 2012
that is the biggest drive they have identified for mobile TV and its usage pattern which shows in the four or five trails that have surveyed their customers. None the less the number of people watching TV shows like “The Simpsons” on their bus ride to work is about to explode. A new report by independent market analyst for London based Datamonitor predicts that by 2012, the number of people worldwide using cell phones and other handheld devices to watch broadcast TV will have grown from 4.4 million to 155.6 million. The Asia Pacific region will account for nearly half of subscribers with 76.3 million; Europe is forecast to have 42.7 million and the U.S. 35.6 million. The report says 2007 is a critical year for the technology but warned that broadcast video content will have to adapt to both user consumption habits and handset functionality. It also says providers must ensure their systems are flexible so they can adapt to multiple formats and technical differences with others. Otherwise, these differences may contribute to slow uptake in the service. Link: TV Technology.com June 1, 2007 – 155 Million Mobile TV Users by 2012
Thursday, May 31, 2007
Commercial Ratings – Power in the DVR Viewers Hands
This month, Nielsen Media Research began measuring how TV viewing habits have changed and they released their report on “commercial ratings” this morning. Finding: More than half of digital video recorder (DVR) users fast-forwarded through commercials while watching
prime-time network fare. With 17 percent of the nation’s TV viewers armed with DVRs, 10 percent of broadcasting primetime programming is now time-shifted. On a positive note, when you combine time-shifted numbers (out to three days) with live numbers, Nielsen said viewership of the typical prime-time show increases by 73 percent. For example, The Office jumps from 3.11 to 3.36 among the 18-49 demographic. This is no surprise, as previous ratings didn’t include the time-shifted ratings, and not everyone who watches shows on DVRs are skipping the ads(just halp of them), so there’s a net increase on paper. But when all is said and done, the simple fact remains: people with DVRs skip most of the commercials, and DVR penetration is climbing fast. I think it’s pretty obvious where this is going. Link(s): TVweek.com May 31, 2007, AP May 31, 2007 - More than half of DVR viewers skipping commercials, Nielsen says in first ad study
prime-time network fare. With 17 percent of the nation’s TV viewers armed with DVRs, 10 percent of broadcasting primetime programming is now time-shifted. On a positive note, when you combine time-shifted numbers (out to three days) with live numbers, Nielsen said viewership of the typical prime-time show increases by 73 percent. For example, The Office jumps from 3.11 to 3.36 among the 18-49 demographic. This is no surprise, as previous ratings didn’t include the time-shifted ratings, and not everyone who watches shows on DVRs are skipping the ads(just halp of them), so there’s a net increase on paper. But when all is said and done, the simple fact remains: people with DVRs skip most of the commercials, and DVR penetration is climbing fast. I think it’s pretty obvious where this is going. Link(s): TVweek.com May 31, 2007, AP May 31, 2007 - More than half of DVR viewers skipping commercials, Nielsen says in first ad study
Friday, May 18, 2007
9 points on how Google Innovates
Innovation is something that many people/companies try but fail to do. At Google it is part of the company culture. Yesterdays keynote speaker at the DSE (Digital Signage Expo) was Google’s Jim Lecinski (Midwest Regional Director) speaking about the company’s Nine Notions of Innovation.- Innovation - NOT instant perfection. Launch early and often- get to the market.
- Share everything you can - Information is KEY and powerful.
- You’re brilliant - we are hiring. Hire generalists that can speak to all areas of your organization. Specialists create silos.
- A license to pursue your dreams - Give people a choice as to where they would like to invest their time and thinking.
- Ideas come from everywhere - The Power of many wins.
- Don’t politic - use data. Consensus of data wins not power or hierarchy.
- Creativity loves constraint - stay in the sandbox and focus on direction/output.
- Users and Usage are Key - Money will follow.
- Don’t kill projects - morph them. Adjust or tweak and move on.
I have found that the notions origionally were the handiwork of Marissa Mayer who is supposedly to be one of the brightest and the best at Google. If you want to read more about her I’ve attached some links below. BusinessWeek apparently liked Google’s Nine notions as well. Links: BusinessWeek May 17, 2007 - Nine Notions of Innovation, Articles on Marissa Mayer - Businessweek: June 19, 2006 - Marissa Mayer: The Talent Scout and Businessweek: Oct 03, 2005 - Managing Googles Idea Factory.
Tuesday, April 03, 2007
Partnership for Google's TV Advertising System
Google has an important partner for the new TV ads system. "EchoStar Communications Corporation and Google announced today that the companies have entered into a partnership 
agreement to introduce the first automated system for buying, selling, delivering and measuring television ads on EchoStar DISH Network's 125 national satellite programming networks. Google will have access to a portion of DISH Network's advertising inventory that spans across all channels and dayparts. The agreement is the first of its kind for a national pay-TV provider and Google."The ads are bought through the same interface as AdWords and their performance will be measured by aggregating anonymized metrics from the set-top-boxes. Google will target the ads to the shows and not to their viewers: advertisers will be able to choose the "demographic, daypart and channel and pay only for actual impressions delivered".
agreement to introduce the first automated system for buying, selling, delivering and measuring television ads on EchoStar DISH Network's 125 national satellite programming networks. Google will have access to a portion of DISH Network's advertising inventory that spans across all channels and dayparts. The agreement is the first of its kind for a national pay-TV provider and Google."The ads are bought through the same interface as AdWords and their performance will be measured by aggregating anonymized metrics from the set-top-boxes. Google will target the ads to the shows and not to their viewers: advertisers will be able to choose the "demographic, daypart and channel and pay only for actual impressions delivered".
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