program ratings. The research identified that broadcast networks outperform cable networks in retaining viewers' attention when ads are airing. For most of us it hardly comes as a surprise that the study would find that audience dips during commercial breaks. What is surprising is that they are far less than the 20 or 30 percent declines some media analysts had projected. Don’t get to comfortable with that breaking news because offsetting that bit of comfort is another finding of the study, a rather dire one: DVR users skip 75 percent of commercials during playback. Link: MediaLifeMagazine.com – May 11, 06 Ads on Broadcast Retain More Eyeballs
Thursday, May 11, 2006
Cables Ratings Decline more than Broadcasters during Breaks
Magna Global recently completed and released the analysis of their study on commercial pod and
program ratings. The research identified that broadcast networks outperform cable networks in retaining viewers' attention when ads are airing. For most of us it hardly comes as a surprise that the study would find that audience dips during commercial breaks. What is surprising is that they are far less than the 20 or 30 percent declines some media analysts had projected. Don’t get to comfortable with that breaking news because offsetting that bit of comfort is another finding of the study, a rather dire one: DVR users skip 75 percent of commercials during playback. Link: MediaLifeMagazine.com – May 11, 06 Ads on Broadcast Retain More Eyeballs
program ratings. The research identified that broadcast networks outperform cable networks in retaining viewers' attention when ads are airing. For most of us it hardly comes as a surprise that the study would find that audience dips during commercial breaks. What is surprising is that they are far less than the 20 or 30 percent declines some media analysts had projected. Don’t get to comfortable with that breaking news because offsetting that bit of comfort is another finding of the study, a rather dire one: DVR users skip 75 percent of commercials during playback. Link: MediaLifeMagazine.com – May 11, 06 Ads on Broadcast Retain More Eyeballs
Monday, May 08, 2006
The opposite of Ad Skipping - Ad's On Demand
DVR vendor/service provider, TiVo, which helped popularize DVR technology among the general public, making it possible for TV viewers to skip commercials, thinks it has a new way to get customers to watch ads. TiVo is launching Product Watch, a VOD service that enables advertisers to reach TiVo subscribers who are actively looking for specific products through targeted video advertising content. The ads/shows will range in length from a minute to an hour and will from over 70 advertisers and around 100 major brands. Companies that have signed up for TiVo Product Watch at launch include General Motors, Sony Pictures, Lending Tree and Kraft Foods, each of which, TiVo says, will be the "premium" advertiser for its respective category. Link(s): Zatz Not Funny Blog – Tivo Launches Product Watch, CigaOM Blog – TiVo’s Adwords for Tivo, WSJ.com – Tivo Users can soon search for Ads
Friday, May 05, 2006
CBS Launches 'innertube' Broadband Channel
CBS Corp. has launched "innertube," a new, ad-supported broadband channel offering a wide range of
free entertainment programming to Internet users. Innertube launched yesterday with a lineup of original series produced expressly for the Internet, as well as new shows that are companions to popular CBS brands. Initial advertisers include Brinkmann Corporation, Cadbury Schweppes, Chili's, Pier 1 Imports and Verizon SuperPages.com. Innertube will also become a distribution outlet for streaming encore episodes from CBS's primetime lineup and for webcasts of content from CBS's library of 2,600 titles and 100,000 hours of programming. Link: CBSNews.com – CBS Launches Broadband Channel, CBS’s Innertube Site
free entertainment programming to Internet users. Innertube launched yesterday with a lineup of original series produced expressly for the Internet, as well as new shows that are companions to popular CBS brands. Initial advertisers include Brinkmann Corporation, Cadbury Schweppes, Chili's, Pier 1 Imports and Verizon SuperPages.com. Innertube will also become a distribution outlet for streaming encore episodes from CBS's primetime lineup and for webcasts of content from CBS's library of 2,600 titles and 100,000 hours of programming. Link: CBSNews.com – CBS Launches Broadband Channel, CBS’s Innertube Site
Thursday, May 04, 2006
Outdoor Ad Spending
Outdoor advertising's value has been a well-kept secret among advertisers who, since 1993, have steadily pushed revenue higher. Recent estimates released by the Outdoor Advertising Association of America state that Outdoor ad spending rose 11.4 percent in March with the overall 1st quarter growing at 7.7 percent. This makes the business the fastest growing major ad medium next to the Internet. The industry is currently experiencing a long-term expansion with the advent of new technologies, including digital billboards. Links: MediaPost 5/04/06 – Outdoor Marches On, CNNMoney.com – Look up! Big Bucks in Billboards
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