Cnet Networks has started running ad units embedded with RSS feeds, allowing advertisers to display real-time information to Web users. E! Entertainment television is the first advertiser to use the tool, which Cnet says it will make available for all Interactive Advertising Bureau ad units on 15 of the Web sites in its network. E!'s ad reads "What do you want to know about Hollywood?" and then displays headlines on a ticker at the bottom of the ad. Users can click on the actual stories that scroll across the bottom, which opens a new window to the story on E! Online. Cnet claims RSS-embedded ads allow advertisers to optimize their ad campaigns in real time at much lower production costs, and expects more marketers to use the tool to promote their RSS feeds. For example, a Cnet marketing executive said a food manufacturer might use the RSS feeds to highlight a new recipe every day, or an apparel company might use it to highlight seasonal fashions. The use of RSS in ad units could become a serious marketing trend: Reuters has used RSS feeds to place news headlines inside Diet Coke ads, and British Airways used RSS feeds to keep price quotes in ads fresh. Link: Adweek Mar 13 '06 - Cnet adds RSS Ad Units
Monday, March 13, 2006
RSS-Embedded Ads
Cnet Networks has started running ad units embedded with RSS feeds, allowing advertisers to display real-time information to Web users. E! Entertainment television is the first advertiser to use the tool, which Cnet says it will make available for all Interactive Advertising Bureau ad units on 15 of the Web sites in its network. E!'s ad reads "What do you want to know about Hollywood?" and then displays headlines on a ticker at the bottom of the ad. Users can click on the actual stories that scroll across the bottom, which opens a new window to the story on E! Online. Cnet claims RSS-embedded ads allow advertisers to optimize their ad campaigns in real time at much lower production costs, and expects more marketers to use the tool to promote their RSS feeds. For example, a Cnet marketing executive said a food manufacturer might use the RSS feeds to highlight a new recipe every day, or an apparel company might use it to highlight seasonal fashions. The use of RSS in ad units could become a serious marketing trend: Reuters has used RSS feeds to place news headlines inside Diet Coke ads, and British Airways used RSS feeds to keep price quotes in ads fresh. Link: Adweek Mar 13 '06 - Cnet adds RSS Ad Units
Wednesday, March 08, 2006
March Madness Live on the Web
CBS Corporation announced it would broadcast live the first-ever free webcast of the NCAA's men's basketball tournament this month. The network's March Madness on Demand will allow fans to register at NCAASports.com and watch any game that is not being broadcast by their local CBS affiliate. Major Sporting events have been shown on the Net in the past however the audiences have always been limited. This year Executives at CBS believe that small web audiences will be a thing of the an a major turning point for webcasting since the Webcast is free and is fully sponsored. They believe that base on recent record web traffic for the Superbowl it could draw the biggest online viewership ever. Advertisers must be intrigued, currently CBS has 20 sponsors for the Webcast. Link: BusinessWeek Mar 13,'06 - March Madness: CBS's Killer App
NHL Broadcasts are Ratings Challenged
AdAge reports that the National Hockey League’s on all-time attendance high, a sign that hard-core fans have returned after 2004-05 season labor lockout. But the casual fan is not 
back: TV ratings have fallen 21% on national partner NBC compared to ratings on ABC two years ago. Nielsen Media Research figures show the 21% drop, to be fair, NBC has had only four telecasts so far this season. On Comcast’s OLN, the league’s new cable partner, ratings are flat with that of ESPN2 two years ago, but are down more than 60% from games on ESPN in the 2003-04 season. Link: Adage.com Mar 8, ’06 - HOCKEY FANS RETURN TO STADIUMS, BUT NOT TO TV
back: TV ratings have fallen 21% on national partner NBC compared to ratings on ABC two years ago. Nielsen Media Research figures show the 21% drop, to be fair, NBC has had only four telecasts so far this season. On Comcast’s OLN, the league’s new cable partner, ratings are flat with that of ESPN2 two years ago, but are down more than 60% from games on ESPN in the 2003-04 season. Link: Adage.com Mar 8, ’06 - HOCKEY FANS RETURN TO STADIUMS, BUT NOT TO TV
Thursday, March 02, 2006
Online Ad revenues grow 35% in Q4
Online Ad revenues in the fourth quarter surged to a record $3.6 billion This is an increase of 35 percent from the last three months of 2004, according to a report released Wednesday by the IAB and PricewaterhouseCoopers. The IAB also estimates that Internet ad spending totaled $12.5 billion 
for the year, representing a 30 percent increase from 2004. While that growth rate is impressive, it's slight slow down to the 32 percent growth between 2003 and 2004.
This year, growth is likely to decelerate again, although it will probably be at least 20 percent, predicted Greg Stuart, CEO of the IAB. "There comes a point where you wouldn't continue to see the same acceleration year after year after year," Stuart said. In the last five years, the second quarter of 2004 showed the highest growth, with online ad spending increasing by 43 percent over the second quarter of 2003.
The current IAB estimates come on the heels of Yahoo's and Google's fourth-quarter stock reports that also showed double-digit gains, although at a slower growth rate than Wall Street had predicted.
for the year, representing a 30 percent increase from 2004. While that growth rate is impressive, it's slight slow down to the 32 percent growth between 2003 and 2004. This year, growth is likely to decelerate again, although it will probably be at least 20 percent, predicted Greg Stuart, CEO of the IAB. "There comes a point where you wouldn't continue to see the same acceleration year after year after year," Stuart said. In the last five years, the second quarter of 2004 showed the highest growth, with online ad spending increasing by 43 percent over the second quarter of 2003.
The current IAB estimates come on the heels of Yahoo's and Google's fourth-quarter stock reports that also showed double-digit gains, although at a slower growth rate than Wall Street had predicted.
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