Google Says YouTube Activity Impacts Television Viewing

Google is citing a new study tracking TV viewer interest over the course of the
year based on Google search and YouTube views. While Facebook and Twitter scramble to attract more TV advertisers to their platforms, Google also wants a bigger piece of the pie. It believes TV networks should view YouTube as a cornerstone of their marketing campaigns, an indispensable tool for speaking to younger viewers. According to the study, 90% of TV viewers also visit Google and YouTube and their online behavior is a clear indicator of a show’s popularity. More: MediaPost Search Marketing Daily 04/10/14 - Google Links Searches, YouTube To Television Viewing and The Wrap 04/10/14 - Like Facebook and Twitter, Google Tries to Prove TV Needs Its Help