San Francisco Startup Stringwire Acquired by NBC
News gathering done at the source by Smartphone toting
witnesses has been around for a while as the technology has grown and evolved.
Twitter itself has become the go-to source for many kinds of widely witnessed
breaking news, such as protests and plane crashes. Stepping up to the plate in
support of this trend NBC News announced it has acquired the user-generated
live video service Stringwire as part of an effort to beef up its newsgathering
efforts. “Stringwire is at the leading edge of user-generated video products,
with immediate value to our on-air and digital businesses,” explained Vivian
Schiller, senior VP and chief digital Officer at NBC News. “You could get 30
people all feeding video, holding up their Smartphone’s and then we could look
at that,” Schiller told the NY Times. “We’ll be able to publish and broadcast
some of them.” For breaking news and stories, Stringwire has the ability to
recruit and direct contributors based on geographical location via Twitter and
then to instantly access their live footage. According to Schiller NBC will
utilize Stringwire’s technology to provide its TV and digital platforms with
new tools for newsgathering and for using eyewitness user-generated video
content.
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