Following the lead of rivals Comcast and DIRECTV, Time Warner Cable has announced that today it is adding live programming to its TWC TV app. Currently content is only available to subscribers who own Apple tablets or smartphones but they will introduce the new programming to other platforms later this year. As of today the live channels include; the Big Ten Network, the Pac-12 Network, BBC America, beIN Sports, FearNet, GMC and some local outlets. Time Warner Cable COO Rob Marcus told analysts on an earnings call in January that Time Warner was working on signing deals with programmers that include rights to out-of-home viewing. He said the TWC TV app generated more than 750,000 unique users in December. Many of the largest programmers, including Walt Disney Co. and TWC sister company Turner Networks, have not made agreements yet which include content streaming however as content deals come up for renewal this cable-industry shift toward "TV Everywhere" will prevail as the MVPD's push the content providers for broader carriage deals. MORE - 04/17/13 Rapid TV News - Time Warner Cable adds out-of-home access to TV everywhere app
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