NCAA March Madness Live App Breaking Records

Yes it’s that time of year again when college basketball captures the imagination of the country, brackets are filled out, brackets are busted, and fans everywhere are tuning in to all the excitement. With 68 teams, seven rounds, and 67 games, it’s no surprise that one screen just isn’t enough. Last year March Madness accounted for over two million tweets and Comscore reported that Turner Digital and CBSSports.com drew 20,012,000 and 15,938,000 million unique visitors.

No doubt those are all records that are about to be broken because CBS and Turner Sports relaunched the latest iteration of the NCAA March Madness Live App today. In addition to the app’s availability through the App Store and Google Play platforms, fans can access this content online via the ncaa.commarchmadness, CBSSports.com, and bleacherreport.com websites. The major features comprise: full game replays, real-time game alerts, video highlights, real-time tournament brackets, and personal channel lineup facets, and live radio broadcast.
Hear and see all about it right from Turner Sports and CBS executives as they discuss their multiscreen coverage plans for the "March Madness" NCAA men's college basketball tournament: MCN Original Video -- CBS, Turner Sports Ready For 'March Madness' or better yet, get the app: Apple or Android

UPDATE 03/26 - Apparently I wasn't the only one that love's this year’s app. I found that I was so impressed with it that many times it was acting as my primary screen as I quickly switched between games in the second and third rounds. As linear TV coverage produced the best Nielsen numbers for the first week of the tournament in 20 years, the digital presentation of NCAA March Madness Live was also setting new all-time highs through the tournament’s first week, generating 36.6 million live video streams across online and mobile, (tablets and smartphones), double the 18.3 million for the entire event in 2012, according to Turner digital officials. That equated to than 10 million hours of live video consumed across digital properties during the opening week of the tournament, up 198% from 2012.