Twenty-three percent (One out of four or 58 million) of all US mobile subscribers say they've been exposed to advertising on their phones in the past 30 days, according to a new report from The Nielsen Company. Half of all data users who recall seeing mobile advertising in the previous month say they responded to a mobile ad in some way and are open to receiving ads if it reduces their bill. Link: NYTimes.com, Mar. 4 2008 - Nielsen Says Mobile Ads Growing, Consumers Respond
Wednesday, March 05, 2008
58 million US Mobile Subscribers have seen Ads
Twenty-three percent (One out of four or 58 million) of all US mobile subscribers say they've been exposed to advertising on their phones in the past 30 days, according to a new report from The Nielsen Company. Half of all data users who recall seeing mobile advertising in the previous month say they responded to a mobile ad in some way and are open to receiving ads if it reduces their bill. Link: NYTimes.com, Mar. 4 2008 - Nielsen Says Mobile Ads Growing, Consumers Respond
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