new data from The Nielsen Company. In comparing total television usage (Live viewing plus DVR playback) for persons 18-49 in 11/07 to total television usage in 11/05 (before Nielsen measured DVR homes and penetration was very low) Nielsen found that viewing had increased slightly throughout the day, and was 3% higher at 9:00 p.m. and 5% higher between 11:00 p.m.-midnight. Links: Investor's Business Daily, Feb 14, 2008 - Nielsen Reports DVR Playback is Adding to TV Viewing Levels and Nielsen - Press Release
Thursday, February 14, 2008
DVR Playback makes Significant Increase to Viewing Levels
Playback from DVRs is increasing the amount of time people spend watching television, according to 
new data from The Nielsen Company. In comparing total television usage (Live viewing plus DVR playback) for persons 18-49 in 11/07 to total television usage in 11/05 (before Nielsen measured DVR homes and penetration was very low) Nielsen found that viewing had increased slightly throughout the day, and was 3% higher at 9:00 p.m. and 5% higher between 11:00 p.m.-midnight. Links: Investor's Business Daily, Feb 14, 2008 - Nielsen Reports DVR Playback is Adding to TV Viewing Levels and Nielsen - Press Release
new data from The Nielsen Company. In comparing total television usage (Live viewing plus DVR playback) for persons 18-49 in 11/07 to total television usage in 11/05 (before Nielsen measured DVR homes and penetration was very low) Nielsen found that viewing had increased slightly throughout the day, and was 3% higher at 9:00 p.m. and 5% higher between 11:00 p.m.-midnight. Links: Investor's Business Daily, Feb 14, 2008 - Nielsen Reports DVR Playback is Adding to TV Viewing Levels and Nielsen - Press Release
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