Tuesday, September 11, 2007

More Marketers Mulling Mobile Messages

A growing number of advertisers are looking at ways to make cell phone advertising more acceptable to consumers. At stake, according to a study by Gartner, is a virtually untapped ad-revenue bonanza that could swell to $14.6 billion by 2011. Link: SFGate.com September 10, 2007 - Advertisers, service providers take aim at mobile phone users

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