3SixtyReach
- Insight and vision on emerging media, technology & trends in today's digital landscape -
Tuesday, September 11, 2007
More Marketers Mulling Mobile Messages
A growing number of advertisers are looking at ways to make cell phone advertising more
acceptable to consumers. At stake, according to a study by
Gartner
, is a virtually untapped ad-revenue bonanza that could swell to $14.6 billion by 2011. Link:
SFGate.com September 10, 2007 - Advertisers, service providers take aim at mobile phone users
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