Nielsen Follows Viewers with Purchase of Telephia

The Nielsen Company announced the purchase of Telephia, for an undisclosed sum, this greatly expands the media measurement giant's wireless capabilities. The San Francisco-based Telephia Inc. provides syndicated consumer research to the telecom and mobile media markets. The acquisition provides Nielsen with a much needed entry into measurement services for the estimated 350 billion bucks mobile sector, where telecom and media are quickly converging. Nielsen said adding Telephia expands its ability to measure the rapidly expanding mobile content delivery industry, where today there are more than 232 million wireless subscribers in the US. "As media content increasingly moves from television to the personal computer to the 'third screen' of the mobile device, it is essential that we measure all platforms," said Susan Whiting Executive Vice President of The Nielsen Company.