Place-based advertising in settings including grocery stores, gas pumps and office buildings is
becoming a viable medium for marketers to send their messages to consumers -- in a forum in which they can't change channels. New standards for buying and selling the ads, as well as rating their success, are emerging for the fledgling segment, which has a presence in at least 37,000 venues nationwide, according to Profitable Channels. Link: The New York Times 03/02/07 - Away From Home, TV Ads are Inescapable
becoming a viable medium for marketers to send their messages to consumers -- in a forum in which they can't change channels. New standards for buying and selling the ads, as well as rating their success, are emerging for the fledgling segment, which has a presence in at least 37,000 venues nationwide, according to Profitable Channels. Link: The New York Times 03/02/07 - Away From Home, TV Ads are Inescapable
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