Unless you have spent the last week living in a cave, by now you have heard all the buzz about Google's $1.6 billion purchase of YouTube Inc. This big deal now has some in the TV industry wondering if the search engine is now "the de facto sixth broadcast network." Some executives are "miffed" and "panic stricken," according to Advertising Age, while Broadcasting & Cable lists the five things that may never be the same in TV because of the "new elephant in the control room." Links: Advertising Age Oct 16, 2006 - Say Hello to the Newest TV Powerhouse: Google and, Broadcasting & Cable Oct 16, 2006 - Big Changes Ahead
Monday, October 16, 2006
Google & YouTube - What does it Mean
Unless you have spent the last week living in a cave, by now you have heard all the buzz about Google's $1.6 billion purchase of YouTube Inc. This big deal now has some in the TV industry wondering if the search engine is now "the de facto sixth broadcast network." Some executives are "miffed" and "panic stricken," according to Advertising Age, while Broadcasting & Cable lists the five things that may never be the same in TV because of the "new elephant in the control room." Links: Advertising Age Oct 16, 2006 - Say Hello to the Newest TV Powerhouse: Google and, Broadcasting & Cable Oct 16, 2006 - Big Changes Ahead
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