Tuesday, June 13, 2006

World Cup TV Viewing Double '02

Univision’s Spanish language viewership for the 2006 FIFA World Cup soccer competition is 53% higher than the 2002 event with most of the month-long tournament left to go. According to Nielsen's NTI Fast National Ratings, Univision says the first eight games have averaged 2.6 million Persons 2+, which is 1.7 million more than the average of the first eight games of the 2002 World Cup tournament in Korea/Japan. Even more dramatic growth was seen among Teens 12-17 and Kids 2-11 with nearly five times and more than three times the audience in these demographics respectively. Sunday's match-up between Mexico and Iran has been the biggest draw thus far. The game, which resulted in a Mexican victory, drew an average audience of 5.4 million Persons 2+, making it the most-watched sporting event in Spanish-language television history, beating even previous World Cup final matches, Univision said of the Nielsen results. Over the course of the World cup competition, Univision will carry live coverage of 56 games, including the final championship match, and sister network TeleFutura will broadcast eight live games. All games will be rebroadcast during primetime on either TeleFutura or the Galavision cable network. ABC’s English-language telecast are showing even bigger gains, up 65% in ratings from two games versus four years ago. Links: MediaDaily News, 06/13/06 – U.S. TV World Cup Ratings More Than 50% Higher

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