PricewaterhouseCoopers has issued its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2023. Take a look at some of the highlights for major media markets covered by PwC, ordered by projected size in 2023, and specific to the US.
- Online advertising dwarfs TV advertising in terms of spend. PwC predicts a strong 8.4% compound annual growth rate CAGR 2018-2023
- As expected, mobile will grow faster than the online advertising market boasting a CAGR of 13.1%
TV is only projected to have slight growth which they estimate to be a paltry 0.3%
- Radio will increase from $17.9 billion in 2019 to $18.4 billion in 2023. The CAGR from 2018-2023 is expected to be 0.7%
Magazine ad market is expected to be worth $15.6 billion this year but fall to $13.9 billion in 2023. As such, the annual decline is 2.8%
- Newspaper advertising continues to decline from $14.8 billion in 2019 to $12.3 billion in 2023 -4.7%
OOH has the strongest outlook among traditional media, buoyed almost entirely by growth in DOOH, CAGR estimated at an impressive 29%
hashtag
https://www.marketingcharts.com/advertising-trends-108995
The OTT video landscape changed significantly this week when DISH finally unveiled their long talked about OTT offer, Sling TV. The new service targets cord cutters and cord neverers with a new video product that is helping shape a rapidly changing video business marketplace. It’s interesting that this new twist on TV is coming from a traditional pay-TV operator which appears to be the first to be breaking from the standard industry bundling status quo. Sling TV's lineup will include ESPN and ESPN 2,
but it doesn’t include any broadcast networks. They will feature networks
from Disney/ESPN, Turner Broadcasting and Scripps Networks Interactive. The
stripped-down bundle is targeted at price-sensitive and Internet-savvy
millennials who don’t currently subscribe to a pay-TV service. MORE: Telecompetitor.com 01/06/15 - DISH OTT Offer, Sling TV, Uses Sports for Cord Cutter Bait and GIGIOM 01/05/15 - Dish’s new Sling TV service liberates ESPN from the cable bundle
The first “TiVo State of TV Report,” offering insights into viewing habits, as well as the top-streamed and time-shifted programs, was released on Thursday. In general the research indicates that Television viewers prefer to watch sports events and animated cartoons in real time, while saving dramas and sci-fi shows for later. Not surprisingly, they also prefer shorter commercials and tend to hit the fast-forward button quite a bit. These were just a few of the findings. Here are some other highlights:
- Drama and science-fiction genres deliver the highest percentage of time-shifted viewing on prime-time cable and broadcast networks.
- Crime dramas ranked third in the prime-time genre, with 59 percent of crime dramas watched on a time-shifted basis.
- “Scorpion" and "How to Get Away with Murder" ranked as the hottest new programs on the TiVo Commitment Chart, which tracks the volume of Season Passes set for new programming.
- On average, TiVo subscribers pause their favorite shows 8.03 times, hit rewind 7.83 times and press the fast-forward button 25.11 times in one day.
TiVo said its viewing analysis was collected from an anonymous daily sample of 350,000 active TiVo DVRs. The streaming analysis is based on viewing data from the third quarter of 2014, collected from an anonymous sample of 25,000 households with the company’s streaming services. More: Advanced Television 12/19/14 - TiVo: Time-shift and binging proliferate and Investor.com 12/19/14 - Time-Shifted TV Viewing Now The Norm, Study Shows
Where do you go to get the news of the day? Well many of us now find it 24/7 from mobile and other digital properties. Well add one more resource to your content arsenal as another News
organization just made it even easier to find the news you want whenever and wherever you want. Today ABC
announced the launch of their new online video initiative called GoStream.
According to the network, they are putting more power in the hands of their reporters as the new service allows any of ABC's field journalists to fire up an app and begin sending raw video to ABC News, which will then disseminate the streams to ABC News via the LiveU streaming platforms. ABC News will then
disseminate on its ABCNews.com/live platform – which will undergo a redesign as well as its mobile apps and Apple TV. Viewers will be able to choose from
any number of feeds during major events, which will not air with a delay. The
program could be broadened to include civilians that live stream as well. More: Mashable.com 12/02/14 - Live from everywhere: ABC News journalists will stream video to your screen
Have something to add to this story? Please share it with us in the comments.
